Al Masaood Automobiles Welcomes Nissan’s Vision for the Future of Intelligent Mobility

Delivering Nissan’s next generation of intelligent vehicles in Abu Dhabi

Abu Dhabi, 14 May 2026: In light of Nissan’s recently announced long-term strategic vision, “Mobility Intelligence for Everyday Life, Irfan Tansel, Chief Executive Officer of Al Masaood Automobiles, the authorised distributor for Nissan and INFINITI in Abu Dhabi, Al Ain, and the Al Dhafra region, has welcomed the brand’s forward-looking vision, describing it as a direction closely aligned with the expectations of customers in the UAE.

The vision sets out a significant shift in how Nissan approaches its global product portfolio, streamlining its model lineup and expanding powertrain options across each, giving customers greater choice while concentrating investment in models and technologies that matter most. Alongside an increased focus on AI-driven vehicle intelligence, electrification sits at the heart of the direction, with Nissan’s e-POWER series hybrid system, which delivers electric motor-driven performance without the need to charge.

In its announcement, Nissan identified the Middle East as a priority growth and profit market, citing strong demand for large SUVs and premium vehicles as closely aligned with the brand’s strengths. Key models underpinning that direction include the X-Trail Hybrid e-POWER and, in the premium segment, the all-new 2027 INFINITI QX65 SUV, the first of the new INFINITI models planned under the vision.

For Al Masaood Automobiles, Nissan’s vision reflects a broader shift that is already shaping how customers in the UAE think about their vehicles. Drivers today are more informed, more connected, and more deliberate in what they expect from a car; not just in how it performs, but in how it fits into their daily lives. Keeping pace with those evolving expectations and ensuring customers have access to innovative mobility and support to meet them, sits at the centre of how Al Masaood Automobiles approaches its role in this market.

“Customer expectations in this market have evolved considerably, and they will continue to do so. People want vehicles that are intelligent, capable, and genuinely relevant to how they live – and that is precisely what Nissan’s vision is built around. Our commitment, as it has always been, is to ensure that progress reaches our customers in a way that is accessible and well supported,” Tansel said.

With more than five decades of presence in Abu Dhabi, Tansel reaffirmed Al Masaood Automobiles’ commitment to working alongside Nissan as the vision takes shape, noting its alignment with the UAE’s broader ambitions in intelligent mobility.

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About Al Masaood Automobiles  

Al Masaood Automobiles is authorised distributor of Nissan, INFINITI and Renault in Abu Dhabi, Al Ain, and the Western Region for over 41 years, and brings to its customers a complete range of the most reliable 4×4, luxury, passenger, and commercial vehicles, efficiently catering to a large and diverse number of individual, fleet, and government users.  

Al Masaood Automobiles’ extensive network coverage includes 10 showrooms for new cars, and 3 showrooms for used cars in Abu Dhabi, Al Ain, and the Western Region – including the flagship showroom complex at Musaffah with dedicated new vehicle delivery centre; 5 Service Centres and 6 Spare Parts outlets. In 2019, the company inaugurated its state-of-the-art ‘R-Store’ as an innovative one stop shop for Renault customers.  

Recently, Al Masaood Automobiles successfully bagged the Global Nissan Aftersales Award for the 2020 and 2021 fiscal year after outperforming other Nissan dealers internationally within its segment. Al Masaood Automobiles had previously scooped the prestigious Nissan Global Dealer Award in 2013 and 2019 and has been the recipient of the ‘Exemplary Performance in Sales and Customer Experience Award’ by Nissan in the year 2017. Al Masaood Automobiles was also titled as the winner of the Renault Global Partners Award, “P.A.R.I.S. Challenge” for the year 2019. The company enhances its success through strong tie-ups with leading banks, offering to its customers easy finance solutions and facilitating the purchase process with insurance, finance and accessories under one roof. Visit our e-commerce portal to know more. 

For more information about our Nissan products, services and commitment to sustainable mobility, please visit our websites and follow us on social media on: 

Nissan: Instagram and Facebook.