Overseas Pakistanis Drive Economic Growth as “Roshan Pakistan” Campaign Launches in Dubai
The launch of the “Roshan Pakistan” campaign by Index Exchange in Dubai marks a significant step toward strengthening remittance inflows and promoting sustainable energy solutions in Pakistan. The initiative highlights the powerful role of overseas Pakistanis in supporting the nation’s economy through formal financial channels.
Consul General Emphasizes Importance of Overseas Pakistanis
Hussain Muhammad Consul General of Pakistan described overseas Pakistanis as a valuable national asset. He praised their consistent contributions through remittances sent via legal channels which play a vital role in maintaining economic stability and fostering sustainable development in Pakistan.
He also highlighted that initiatives like the “Roshan Pakistan” campaign recognize the efforts of the diaspora while encouraging a future focused on self-reliance and clean energy adoption.
Index Exchange Promotes Remittances and Renewable Energy
A Vision for Financial Innovation and Sustainability
Humayun Murad Executive Director of Index Exchange stated that the organization remains committed to delivering innovative financial solutions while contributing to national progress.
The “Roshan Pakistan” campaign is designed to:
- Encourage increased remittance flows
- Promote solar energy adoption
- Support long-term economic growth
This dual approach aims to address Pakistan’s energy challenges while empowering overseas Pakistanis to make impactful contributions.
Strengthening Investment and Sustainable Development
Role of Trade and Investment Initiatives
Ali Zeb Khan emphasized that such campaigns are essential for boosting remittance inflows and creating new investment opportunities.
He noted that renewable energy particularly solar power is a key driver for:
- Economic growth
- Energy sector stability
- Sustainable national development
Empowering Customers Through Financial Convenience
A Customer-Centric Approach to Sustainability
Syed Abdul Salam explained that the campaign is more than just a promotional effort. It represents a broader mission to empower customers with:
- Easy and secure remittance services
- Awareness of sustainable energy solutions
He stressed that solar energy is no longer optional but a necessity in today’s world.
Every Remittance Tells a Story
Connecting Financial Support with Energy Independence
Mir Ke Rasool highlighted the emotional and economic value behind every remittance. According to him each transaction reflects hard work care and responsibility.
Through the campaign these contributions are being transformed into a larger impact—supporting both families and Pakistan’s journey toward energy independence via solar power.
Community Participation and Event Highlights
The launch event saw participation from key members of the Pakistani community including Saleh Muhammad along with community leaders and distinguished guests. Their presence underscored the collective commitment to national development and sustainability.
Raffle Initiative: Turning Remittances into Solar Solutions
As part of the campaign customers sending money to Pakistan through Index Exchange will automatically enter a raffle. Winners will receive the opportunity to install solar panels in their homes directly contributing to clean energy adoption.
This initiative creates a meaningful connection between individual financial contributions and national progress.
Campaign Message: A Call to Illuminate Pakistan
The campaign concludes with a powerful and emotional message:
“Jo Dil Hai Jo Hai Jaan — Aao Karein Roshan Pakistan”
(With all our heart and soul — let’s illuminate Pakistan)