Twitter’s new CEO stresses commitment to free speech in her first thread

Linda Yaccarino, the new CEO of Twitter, recently shared her vision for the platform. She emphasised the company’s commitment to free speech, a value shared by owner Elon Musk. Yaccarino aims to make Twitter the most accurate and real-time source of information, serving as a global hub for communication.

She believes that an unfiltered exchange of information and open dialogue are essential for societal progress. Yaccarino, previously the global advertising chief at NBCUniversal, acknowledges the challenges faced by Twitter, including declining engagement and concerns about hate speech.

One immediate challenge for Yaccarino is stabilising the ad business, as many companies have paused their ad campaigns due to concerns about offensive content. Additionally, high-level Twitter executives responsible for brand safety have recently left the company.

Yaccarino expressed optimism and a desire to build new partnerships, celebrate diverse voices, and change the world together. She sees an opportunity to transform Twitter into a platform that drives civilisation forward.

As the new CEO, Yaccarino is tasked with rebuilding Twitter’s ads business, which has struggled since Musk took over. She acknowledges the difficulty of the task but is determined to take it on.

While Yaccarino’s memo to employees, titled “Building Twitter 2.0 Together,” echoes Musk’s vision of Twitter as a global town square, she will be leading the company’s overall operations while Musk continues to oversee product and engineering teams.

Yaccarino’s appointment as CEO marks a new chapter for Twitter. She aims to prioritise free speech, improve engagement, and stabilise the ad business. Yaccarino’s optimism and determination will be crucial in steering Twitter towards a transformative future.