Big Bad Wolf Books Returns to Dubai with Millions of Titles from AED 2
Dubai, UAE – Big Bad Wolf Books, recognised as the world’s largest book sale phenomenon, will return to Dubai Studio City from February 26 to March 8, 2026, offering millions of books at prices starting from AED 2. The highly anticipated event coincides with the holy month of Ramadan and will run under the theme “Beyond the Noise,” promoting reading as a tool for reflection, informed thinking, and community engagement.
The annual sale has become a major attraction on Dubai’s cultural calendar, drawing families, educators, and book enthusiasts from across the UAE. Featuring a wide selection of children’s books, fiction, non-fiction, educational materials, and self-development titles, the event aims to make quality reading materials accessible to readers of all ages and backgrounds.
Andrew Yap, Co-founder of Big Bad Wolf Books, said the event has evolved beyond a traditional book sale into a family-oriented cultural experience. He noted that the 2026 edition aims to enhance visitor experience while maintaining the event’s core values of affordability, variety, and accessibility. Yap added that the initiative seeks to promote deeper understanding and critical thinking by encouraging the public to engage with credible and curated reading materials.
This year’s edition is supported by a strategic partnership with the Sharjah Book Authority, as well as collaboration with the Dubai Culture & Arts Authority, reflecting a joint commitment to strengthening literacy and cultural development across the UAE.
Eiman Al Hammadi, Acting Director of the Literature Department at Dubai Culture, highlighted that such initiatives support Dubai’s goal of embedding literature into everyday life and strengthening the emirate’s creative economy. She said large-scale events such as Big Bad Wolf Books contribute to sustained reading engagement and complement ongoing cultural programmes across museums, libraries, and literary festivals.
Meanwhile, Mohamed Noor Hersi, Representative of Sharjah Book Authority and Honorary Board Member of Big Bad Wolf Books, said the collaboration supports efforts to expand access to knowledge and encourage reading among diverse communities. He emphasised that affordable and widely available books play a vital role in nurturing lifelong learning and cultural development.
The 2026 event is expected to reinforce Big Bad Wolf Books’ status as the Middle East’s largest and most value-driven book sale. Designed to support bulk purchases for families, schools, libraries, and book clubs, the event also promotes community participation through family-friendly timings and an inclusive environment.
With millions of books available at heavily discounted prices, Big Bad Wolf Books Dubai 2026 is set to provide readers across the UAE with one of the region’s most accessible and impactful literary events.