Strategico hosts insightful panel on AI’s transformative power at Global Media Congress 2024
Abu Dhabi: The transformative potential of artificial intelligence (AI) in predictive media was the focal point of a dynamic panel discussion hosted by Strategico, a leading UAE consultancy, at the Global Media Congress 2024. The session, titled “Predictive Media: How Can Artificial Intelligence Forecast Events and Shape Media?”, explored AI’s growing role in innovation across media, public services, and disaster response.
Held on the second day of the annual event in the UAE capital, the discussion underscored AI’s rising influence amid projections that the global AI market will reach $407 billion (AED 1.49 trillion) by 2027. The session also aligned with the UAE’s Vision 2071, reinforcing the nation’s position as a global leader in AI-driven solutions and innovation.
AI in Cybersecurity and National Resilience
Dr. Mohamed Al Kuwaiti, the UAE’s Head of Cybersecurity, opened the session by highlighting the crucial role of big data in ensuring national security. He stressed the importance of AI-driven insights in preempting cyber threats, particularly in critical sectors such as education, healthcare, and energy.
“Big data analysis provides us with both foresight and insight, enabling us to stay ahead of potential threats,” Dr. Al Kuwaiti said. “The UAE is a frequent target for cyberattacks, and our mission is to prevent them before they occur. Through our Cyber Operations Centre, we use advanced AI models to safeguard vital infrastructure and support small and medium enterprises with tailored AI solutions.”
Data Structuring for Rapid Decision-Making
Mahmoud Jassim, Regional Director for Public and Government Sector at Dell Technologies, emphasized the importance of securely consolidating and structuring data to drive efficiency and enable swift decision-making in media and other sectors.
“In today’s fast-paced world, especially in media, the need for rapid responses is greater than ever,” Jassim noted. He described Dell’s approach, which involves transforming vast data sets into actionable information while maintaining strict data security.
Ethical AI and Global Preparedness
Anderson Jackson, Chief AI Officer at G42, highlighted the company’s commitment to ethical AI practices and its transformative applications in sectors like healthcare, energy, and disaster response. He shared how predictive AI is advancing global capabilities in forecasting natural disasters such as hurricanes and severe weather events.
“Predictive AI has the potential to save lives during emergencies by providing more accurate forecasting,” Jackson explained. “While we are still in the research and implementation stages, our ultimate goal is to deploy these tools to mitigate the impact of devastating events and enhance preparedness globally.”
Championing Innovation and Safety
The panel concluded with panelists praising the UAE’s visionary leadership in embracing cutting-edge AI technologies. Strategico’s hosting of the event reinforced its commitment to driving meaningful conversations that shape industries and economies, aligning closely with the UAE’s ambitions for a future grounded in innovation and global collaboration.
The discussion was a testament to the UAE’s proactive approach to leveraging AI as a tool for safety, progress, and international cooperation, setting a global benchmark for AI integration across key sectors.