Pakistan Shines at Beauty World Middle East 2024 in Dubai

Dubai – Pakistan has made a significant impact at Beauty World Middle East 2024, one of the world’s leading beauty trade exhibitions held from October 28-30 at the Dubai World Trade Centre. Under the patronage of the Trade Development Authority of Pakistan (TDAP), sixteen Pakistani exhibitors have showcased a diverse array of products, earning attention and admiration in a premier event that attracts beauty professionals from across the globe.

With over 1,800 exhibitors from 60 countries, Beauty World Middle East offers a platform for industry professionals to engage and explore the latest global beauty trends. Pakistan’s exhibitors, positioned in Zabeel Hall 2, are presenting products across various categories, including Hair, Cosmetics & Skincare, Fragrance Compounds & Perfumery, Machinery, and Personal Care & Hygiene.

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Ambassador Faisal Niaz Tirmizi, Pakistan’s Envoy to the UAE, visited the Pakistan Pavilion, applauding the exhibitors’ contributions in introducing innovative, high-quality beauty products to the Gulf Cooperation Council (GCC) market. He emphasized that Pakistan’s participation marks a pivotal step in promoting its beauty and personal care industry on an international scale.

Earlier, H.E. Hussain Muhammad, Consul General of Pakistan, inaugurated the Pakistan Pavilion, lauding the exhibitors for their dedication to showcasing competitive products to a global audience. He highlighted the potential for Pakistani businesses to attract international investments and grow exports. Commending the exhibitors’ commitment to product diversification, the Consul General reiterated the Consulate’s support for Pakistani exports in Dubai’s globalized market.

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TDAP has played an instrumental role in facilitating Pakistani businesses at this event by offering subsidized stalls, maximizing their international outreach. The Commercial Section of the Consulate, led by Trade & Investment Counsellor Ali Zeb Khan, is providing on-ground support to ensure that Pakistani brands gain maximum exposure in this prestigious exhibition.

Pakistan’s strong showing at Beauty World Middle East 2024 underscores the nation’s growing influence and competitiveness in the global beauty and personal care sector, a promising step toward expanding its footprint in international markets.

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