Miral Partners with Khalifa Fund for Enterprise Development for second year to support local entrepreneurs

ABU DHABI, 7th April, 2024 — For the second consecutive year, Miral – Abu Dhabi’s leading creator of immersive destinations and experiences – continues its collaboration with the Khalifa Fund for Enterprise Development to bolster local entrepreneurs at Yas Bay Waterfront’s “Waterfront Nights” market.

The market has been running since 22nd March 2024 and is currently showcasing 20 small businesses and artisans, 10 of which are supported by the Khalifa Fund.

Highlighting the strong partnership, Alia Al Mazraouie, CEO of Khalifa Fund for Enterprise Development, and Mohamed Abdalla Al Zaabi, Group CEO of Miral, visited the “Waterfront Nights” market to support the entrepreneurs and learn more about their local businesses and product offerings.

Homegrown brands supported by the Khalifa Fund at this year’s “Waterfront Nights” include IV Perfume, Sada Oud, and FAE Oud & Perfumes, which bring their luxury perfumes and Emirati incense. There is also Glaza Collection and Manout Tailoring, which feature intricately adorned and locally sourced traditional textiles, and Boomah Cafe, which merges the charm of live owls with Japanese military-themed décor.