Lynk & Co Officially Launches in the UAE with a Lifestyle and Performance Experience Unlike Anything Else
Dubai: Global premium automotive brand Lynk & Co has officially entered the UAE market with a large-scale experiential launch at the Dubai Autodrome, replacing the traditional showroom reveal with an immersive lifestyle and performance-driven brand introduction.
The event brought together motorsport, design and community, positioning Lynk & Co as a “new premium” automotive brand focused on experience, connectivity and modern urban lifestyles. Guests were invited onto the professional racing circuit to test-drive Lynk & Co vehicles under real driving conditions, underscoring the brand’s performance credentials and hands-on approach to customer engagement.
A highlight of the launch was the participation of Lynk & Co Cyan Racing driver and multiple-time World Touring Car Champion Yann Ehrlacher, alongside fellow racing champions, who showcased the dynamic capabilities of the high-performance Lynk & Co 03+. The demonstrations reinforced the brand’s motorsport DNA and engineering expertise.
Founded in 2016, Lynk & Co is rooted in European design and advanced technology, with a philosophy described as “Born Global, Open and Connected.” The brand targets a new generation of urban, design-conscious and digitally connected consumers who value experience as much as performance.
Speaking at the event, representatives from the Lynk & Co European Design Center outlined the brand’s creative vision. Simon Lamarre, Head of Brand Experience Design, and Ola Ingvarsson, Chief Designer Brand, highlighted how Lynk & Co blends clean European design with Eastern philosophy to deliver intuitive, user-centric vehicles tailored to regional market needs, including the Middle East.
The UAE launch featured the brand’s current product lineup, including the Lynk & Co 01, 03, 03+, 05, 06 and 09, showcasing versatility across performance, comfort and everyday usability. Each model integrates advanced safety, connectivity and design features aimed at delivering a premium yet accessible driving experience.
The event also offered an exclusive first look at the Lynk & Co 900, the brand’s upcoming full-size flagship SUV. Engineered with Middle Eastern conditions in mind, the 900 features enhanced thermal management and improved air-conditioning performance for extreme heat. While not yet officially launched, the model signals the brand’s future direction in the region.
Lynk & Co’s entry into the UAE marks a strategic expansion into the Middle East, one of the world’s fastest-growing automotive markets. With its focus on lifestyle, community and performance, the brand aims to redefine premium mobility in the country by offering more than just vehicles, but a connected and experience-led approach to car ownership.
The company said its UAE debut represents only the beginning of its regional journey, as it seeks to reshape expectations of what a premium automotive brand can offer.