Index Exchange Campaign “Ab ki Baar… Chaand Sitaray Se Pyaar!” Ignites Patriotism Among Pakistani Expats in UAE
Dubai: A nationwide campaign by Index Exchange titled “Ab ki baar… chaand sitaray se pyaar!” has struck a deep patriotic chord with the Pakistani expatriate community in the UAE. Launched to promote legal remittance practices, the initiative has quickly gained traction and acclaim, becoming a powerful movement for financial responsibility and national pride.
As part of the campaign, customers who transfer money to Pakistan through official channels using Index Exchange receive a Pakistani flag — a potent emblem of identity and patriotism — and are automatically entered into a lucky draw for a chance to win return tickets to Pakistan.
The latest draw saw several lucky winners announced, adding to the growing excitement surrounding the initiative.
Syed Abdus Salam, Chief Operating Officer of Index Exchange, expressed his gratitude to the community, stating:
“Legal remittances are not just financial transactions; they are a patriotic act. The community’s heartfelt response to this campaign is truly commendable.”
Echoing this sentiment, Mir Kay Rasool, Chief Business Officer, emphasized the company’s dedication to national interest:
“Index Exchange deeply values the trust of the Pakistani community. Supporting initiatives that benefit the nation through lawful financial practices is part of our mission.”
The campaign has also received official endorsement from Pakistan’s Ambassador to the UAE, Faisal Niaz Tirmizi, who lauded it as a meaningful effort to combat illegal channels such as Hundi and Hawala.
“This campaign is a strong message against unlawful remittance practices. Every patriotic citizen should express their love for the national flag and support legal remittances,” the Ambassador stated.
Running until June 5, 2025, the campaign not only promotes compliance with legal standards but also strengthens national bonds among the overseas Pakistani diaspora.
More than just a promotional slogan, “Ab ki baar… chaand sitaray se pyaar!” has become a rallying cry for overseas Pakistanis — symbolizing love for their homeland, a stand for financial transparency, and a collective commitment to the nation’s development.