Donald Trump launches high top sneaker line after $350m court ruling

Donald Trump, the former president of the United States and leading Republican candidate for the 2024 presidential election, has launched his own line of tennis shoes, named “Trump Sneakers”.

He said, “I’ve wanted to do this for a long time” at the Sneaker Con in Philadelphia, where he debuted his sneaker brand.

“I think it’s going to be a big success because I work with some amazing people who came up with this,” he continued.

According to NBC News, during the sneaker launch event, Trump expressed his interest in connecting with his younger self through his sneaker line.

He said: “We’re going to turn this country around fast. We’re going to remember the young people, and we’re going to remember Sneaker Con.”

The Trump sneakers come in three unique designs — a pair of high-tops, a pair of red laceless athletic shoes, and a pair of white laceless athletic shoes.

The high-tops, which are gold and emblazoned with a “T” on the outside of each shoe, are called the “never surrender high top sneaker” and are priced at $399 online.

The athletic shoes, which feature a “T” and the number 45 on the sides, are priced at $199.

The purchase of a pair of sneakers comes with extra laces and a Trump “superhero charm”.

The launch comes a day after a New York judge ordered Trump to pay $354.9 million in penalties for fraudulently overstating his net worth to dupe lenders.

The website selling the sneakers also features a perfume and cologne for sale. However, the sales of cologne, perfume, and trainers are unrelated to either the Trump Organisation or Trump’s presidential campaign.

CIC Ventures LLC has been granted a licence to use the former president’s name, image, and likeness to market the sneakers.

While the launch of these shoes excited some, others didn’t seem impressed as Trump received both boos and woos for his announcement.