Big Bad Wolf Books returns to Dubai this year with millions of books starting at AED 2
Returning to Dubai from February 26 to March 8, the world’s largest touring book fair is bringing millions of books for book lovers, including families and schools, across the UAE
Dubai, UAE – February 12, 2026: Big Bad Wolf Books is set to transform Dubai Studio City into a haven for book lovers, families, schools, and educators. The 2026 edition reinforces its position as Dubai’s biggest and most inclusive book sale, offering titles across:
- Children’s books
- Educational resources
- Fiction & non-fiction
- Self-development
- Academic and reference materials
With affordability at its core, the sale ensures access to knowledge for readers of all ages and backgrounds.
A Cultural Fixture on Dubai’s Calendar
Now firmly established as a key event in Dubai’s cultural landscape, Big Bad Wolf Books continues to attract families, educators, and avid readers from across the UAE. Over the years, the event has evolved beyond a book sale into a shared family experience, especially meaningful during Ramadan.
Andrew Yap, Co-founder of Big Bad Wolf Books, emphasized that the event has built strong brand recall around affordability, repeat visitors, and accessibility.
“Beyond the Noise” — Promoting Thoughtful Reading
The 2026 theme, “Beyond the Noise,” highlights reading as a powerful tool for reflection, understanding, and critical thinking.
Elevating the Experience While Preserving Affordability
Andrew Yap noted that while the experience is being elevated in 2026, the core pillars remain unchanged:
- Massive book selection
- Unbeatable prices
- Accessibility for everyone
He stressed that in an age of information overload, books remain one of the most reliable tools for depth, context, and lifelong learning — particularly for children and young readers.
Strategic Partnerships Strengthening Literacy in the UAE
This year’s edition is supported by strategic collaborations with:
These partnerships reflect a shared commitment to promoting literacy, cultural development, and access to credible knowledge across the UAE.
Supporting the National Literacy Vision
Representatives from Dubai Culture highlighted how events like Big Bad Wolf Books align with the National Literacy Strategy 2016–2026, reinforcing reading as part of daily life and strengthening Dubai’s creative economy.
Meanwhile, the Sharjah Book Authority emphasized its mission to expand access to affordable books and position literature as a cornerstone of lifelong learning.
Designed for Families, Schools & Bulk Buyers
The 2026 edition further strengthens its role as the largest and best-value book sale in the Middle East, encouraging bulk purchases for:
- Families
- Schools
- Libraries
- Book clubs
- Educational institutions
With a welcoming environment, family-friendly timings, and millions of books priced from AED 2, the event supports communities in building lasting reading habits.
Big Bad Wolf Books Dubai 2026 Set to Be a Cultural Destination
As it returns during Ramadan, Big Bad Wolf Books Dubai 2026 is poised to once again deliver the region’s most accessible, impactful, and value-driven book sale — cementing its status as a must-visit cultural destination for readers across the UAE.
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ABOUT BIG BAD WOLF BOOKS
Founded in Malaysia in 2009, Big Bad Wolf Books is the brainchild of BookXcess co-founders Andrew Yap and Jacqueline Ng. What began as a bold idea to make books more affordable has since grown into the World’s Biggest Book Sale — and a global reading advocacy movement.
More than just a book sale, Big Bad Wolf champions access to reading by bringing millions of books to communities at unprecedented prices. Since its inception, the sale has toured over 55 cities across 17 countries, including Malaysia, Cambodia, Hong Kong, Indonesia, Myanmar, Pakistan, the Philippines, Sri Lanka, South Korea, Singapore, Thailand, Taiwan, the United Arab Emirates, Tanzania, Kenya, and most recently, Egypt and Saudi Arabia — with no signs of slowing down.
Big Bad Wolf offers books at extraordinary discounts, reaching up to 95% off in selected markets. Its mission is simple yet powerful: to cultivate reading habits worldwide and build a new generation of readers by making books affordable and accessible to everyone.
At its core, Big Bad Wolf believes in the transformative power of books — to inspire curiosity, broaden perspectives, empower minds, and encourage people to dream beyond their circumstances. By removing price barriers, Big Bad Wolf continues to create meaningful pathways to reading for readers of all ages, across cultures and borders.
Event Details – Big Bad Wolf Books Dubai 2026
Venue: Dubai Studio City
Dates: Thursday, February 26 – Sunday, March 8, 2026
Opening Hours: 10:00 AM to 2:00 AM
Entry: Free admission
Book Prices: Starting from AED 2
For media queries, please contact:
Mayukh Sikdar
Watermelon Communications
Dubai, UAE