World’s Biggest Book Sale, Big Bad Wolf, Returns to Dubai in 2026
Book lovers in the UAE have something exciting to look forward to! Big Bad Wolf Books, the world’s largest touring book fair, is officially making its return to Dubai for its much-anticipated 2026 edition, in partnership with leading cultural authorities across the UAE.
To mark the announcement, Big Bad Wolf Books will host a press conference unveiling key highlights of the upcoming event, including new cultural collaborations and an enhanced focus on families and communities during the holy month of Ramadan.
Strengthening Cultural Partnerships in the UAE
The 2026 edition will be organised in collaboration with the Sharjah Book Authority and the Dubai Culture & Arts Authority, reinforcing the UAE’s commitment to promoting reading, knowledge sharing, and cultural engagement.
Over the years, Big Bad Wolf has built a global reputation for offering high-quality books at the most affordable prices, making reading accessible to everyone—from children and students to families and avid readers.
What to Expect at the Press Conference
The press conference will offer insights into:
- Strategic cultural collaborations with UAE authorities
- The evolution of Big Bad Wolf as a family-friendly and community-focused destination during Ramadan
- Its positioning as the world’s most affordable book sale
Speakers at the Session
The announcement will be addressed by:
- Mr. Andrew Yap, Co-Founder, Big Bad Wolf Books
- Mr. Majid Eisa Alnuaimi, Director of Partnership and Investment, Sharjah Book Authority
- A representative from the Dubai Culture & Arts Authority
Event Details
- Date: Thursday, 12 February 2026
- Time: 11:00 AM
- Venue: Mohammed Bin Rashid Library, Al Jaddaf, Dubai
Media representatives are warmly invited to attend the press conference, along with their photographers and/or camera crew.
RSVP Details
KINDLY CONFIRM YOUR ATTENDANCE:
☐ Yes, I will attend with __________
☐ My colleague(s) __________ will attend
☐ I will not be able to attend
Mayukh Sikhdar / Rajith Nair
Watermelon Communications, Dubai, UAE
📞 +971 56 324 1206 | +971 55 277 3259
📧 mayukh@watermelonme.com | rajitha@watermelonme.com