Ashish Vijay’s mantra: Founder and Chairman of AV Globale

As one of the most prominent leaders in the global gemstone trade, Ashish Vijay, the Founder and Chairman of AV Globale, has built an unparalleled multigenerational empire renowned for its integrity, innovations and enriching communities worldwide.
However, the foundation of his philosophy traces back through decades of forebears upholding values of empathy, accountability and quality, above all else. “My grandfather started this business and it is a very family-oriented business with family values and ethics,” Ashish says while reflecting on his origins in New Delhi. “Having this name was reminding everybody in the family and in the group that this is a family related business, and we have to stick to our values.”
Those inherited values of prioritising people, trustworthiness and pushing craftsmanship’s boundaries have anchored the A.V. Group as it has expanded internationally under Ashish’s stewardship. Yet for him, progress is meaningless without guarding ethics.
“There is a lot of new technology, a lot of growth, but something that has not changed for many generations and should never change are the real core values – transparency, trust, getting the traditions in a good balance with technology and current scenario in the market,” he asserts. “Whether facing challenges or opportunities, honouring relationships remains paramount.”
Now leading the multi-generational conglomerate, Ashish has amplified its reach while safeguarding its soul. From mining communities in Africa to luxury partners worldwide, responsible practices weave through every initiative. “We make sure our suppliers follow all norms of mining and closing mines properly,” Ashish explains. “Our priority is always maintaining trust by doing things transparently and with quality.”
Driven to empower artisan alliances, a specialised e-auction platform directly connects small scale producers to international markets. “We are working to bring the miners onto the world platform and eventually get the money in the economy,” he elaborates.
For connoisseurs, the A.V. Group’s designer jewels, exclusive timepieces, and blue-chip art collection merging heritage craft with cutting-edge technologies epitomise rare beauty and value. Through 3D deposit mapping, AI polishing optimisation and virtual/augmented reality assessments, advancing principles like transparency are amplified.
“We receive the gemstones and then are able to provide all the information on its history, from technical point of view from laboratories like GIA or Gubelin,” Ashish details. “On every level, innovation serves conscience, never displaces it.”
Extending ethics to client partnerships transforms fleeting transactions into investments in mutual growth. Recalls Ashish, “We treat the clients like family. We are there for them, for their generations, not just for one deal or no deal of a particular time.”
Such attentiveness has cemented unbreakable bonds of affinity, ensured the group’s supremacy for life and multiplied social goodwill. For Ashish, relationships sustain progress far beyond any single product or programme.
Now diversifying into real estate, arts and other luxury sectors to stabilise portfolios internationally, the scope magnifies though compassion remains the rudder. Rare vivid blue, red and exotic fancy coloured diamonds especially excite as “superior stores of wealth” stabilising portfolios even during inflationary times. And for the indomitable entrepreneur, no peak is unconquerable when ascending with allies sharing his vision. “You have to have people in the team with the same passion and same vision towards one goal,” Ashish affirms. “All other things fall into place if the vision is the same.”
Through compassionately carrying generations of family stewardship into the future, Ashish Vijay has illuminated an industry and left an indelible philanthropic impact. With perpetual commitment to building understandings as the beacon guiding further collaborations and partnerships, there is no foreseeable limit how broadly his philosophy’s light may spread ethics and empowerment across the world.
For Ashish, the reward lies not in expansion for its own sake, but in uplifting every life his enterprises touch for decades to come.
Under Ashish Vijay’s inspirational leadership, the reach of the A.V. Group now encompasses individuals influencing global business, politics and philanthropy. However, for Ashish true progress is defined not by profits or prestige, but lives enriched. “For me, the most fulfilling aspect remains gaining people’s confidence – and keeping it through integrity, innovation and service for generations,” he says.
This philosophy is embodied in all initiatives, from responsible sourcing partnerships to charitable efforts. “Sustainability is the main focus of the world right now. It is not from today, it has been from many decades,” Ashish stresses, seeking equitable exchanges elevating all. He believes that with unity, “no mountain is too steep”.
Ashish’s mentees now lead social enterprises worldwide with his torch of compassion. “I enjoy trust. I really enjoy when somebody trusts me. It gives me a responsibility on my shoulder but at the same time. I am very happy and delighted that I’m being trusted,” he shares. Unwavering in protecting the vulnerable, he spearheaded conflict gem bans and advocates fair treatment.
On global economic summits, Ashish influences as a small-scale miner’s voice. “We are working to bring the miners onto the world platform and eventually get the money in the economy,” he elaborates, ensuring rural livelihoods survive change.
Under Ashish Vijay’s leadership, the A.V. Group’s diversification and global reach continue expanding rapidly, with new sectors on the horizon for disruption. When asked about his vision for the future, Ashish remains optimistic that the best is yet to come. “I see people continuing to trust us and recognise us as the highest standard of company in the next 10 or 20 years,” he says.
Ashish believes the A.V. Group’s standards of excellence will endure through generations to come.
He also foresees coloured gemstones like fancy diamonds playing a growing role as “superior stores of wealth” that withstand economic volatility. Referring to clients who have held stones from the company for decades, Ashish notes that gemstones “are not a product that can be sold quickly. Usually, they are only sold when the owner really needs the money… these are anti-inflation goods.”
Experience has taught him the enduring value these items provide families over generations. Looking ahead, Ashish expects technologies like blockchain and 3D modelling will transform the industry. However, his priority of “maintaining trust by doing things transparently and with quality” will remain the same, far into the future.