Wipro Consumer Care enters the food segment in GCC countries

Report: Umer Farooq

Wipro Consumer Care enters the food segment in GCC countries, signs definitive agreement, for the iconic packaged food and spices brand, Nirapara,

We are sharing an important press release with you, titled: Wipro Consumer Care enters the food segment in GCC countries, signs definitive agreement, for the iconic packaged food and spices brand, Nirapara, along with images, for your kind perusal.

Wipro Consumer Care and Lighting, one of the fastest-growing FMCG companies in India, has announced a definitive agreement with Nirapara, a popular traditional food brand. Nirapara is Wipro’s Thirteenth partnership and gives us a clear foothold in the spices and ready-to-cook segment. Wipro Consumer Care and Lighting, a part of Wipro Enterprises, is among the fastest growing FMCG business in India, which recorded a revenue of US$ 1.16 Bn (INR 8630 crores) in FY’22.

Nirapara was launched in 1976 and is known for its blended spices, especially Sambar Powder and Chicken Masala.  It is also known for its ready-to-cook-Puttu Podi. Nirapara is one of the popular brands used by the Indian diaspora across the globe and is part of their daily food regime. Keeping this in mind, GCC countries are the primary focus for Nirapara exports. 82% of Nirapara’s international revenue comes from GCC countries. 40% of their GCC business is from the UAE, and 30% is from Saudi Arabia. In the GCC countries, Nirapara products are widely accepted in UAE, Saudi Arabia,Qatar, Kuwait, Oman and Bahrain.