Tanishq Expands UAE Presence with 18th Store Opening at Ibn Battuta Mall
Dubai: India’s leading jewellery brand, Tanishq, part of Titan Company Limited, has strengthened its presence in the United Arab Emirates with the launch of its 18th retail outlet. The new store, located in Dubai South at Ibn Battuta Mall’s Andalusia Court, spans over 2,000 square feet and marks a significant step in the brand’s regional expansion strategy.
The opening follows closely on the heels of another Tanishq outlet launched at the Dubai Gold Souk, highlighting the company’s balanced expansion approach across both traditional jewellery hubs and emerging residential districts.
Speaking during the inauguration, Arun Narayanan, Global CEO of the Jewellery Division at Titan Company Limited, said the new store reflects the company’s focus on expanding into rapidly growing communities that represent the future of urban living in the region. He noted that Dubai South’s rise as a major residential and employment hub, supported by aviation, logistics, and infrastructure growth, makes it a strategic location for the brand.
The newly opened outlet features a diverse jewellery portfolio, including everyday gold pieces, modern diamond collections, bridal jewellery, and premium curated sets. The product range is designed to cater primarily to young couples, families, and milestone-driven buyers within the 25 to 45 age group. The collection strategy also targets mid- to high-income households and the region’s large South Asian expatriate community, which remains a key driver of jewellery demand.
Company officials emphasised that the expansion aligns with Tanishq’s long-term strategy of entering emerging residential zones while maintaining strong visibility in established retail destinations. The brand continues to focus on transparent pricing, consistent quality, and customer-centric retail experiences aimed at building lasting consumer relationships.
With a strong pipeline of new store launches under evaluation across the Emirates, Tanishq is expected to further accelerate its regional growth. The company’s expansion strategy is centred on early entry into high-potential residential catchments, positioning itself to develop one of the most extensive jewellery retail networks in the UAE.